An annual rock event that has been around for that long should serve as a model for other festivals eyeing for longevity.
The Earth Day Jam, now on its 19th year, stood the test of time because of its clear, relevant advocacy pushed by self-styled, empowered figurehead Lou Bonnevie.
“Earth Day Jam 2019 is putting more emphasis on the protection of Earth’s depleting wildlife species. It’s a significant summer theme to inspire the youth to be more proactive in environmental advocacies that protect the planet’s endangered species,” said the lady founder and chairman of Earth Day Jam Foundation.
I was with a pool of press at My Bro’s Mustache folk bar in Hive Hotel (along Scout Tuazon, Quezon City) when we were shown an Earth Day Jam AVP showing glimpses of past editions.
Seeing the clips, it dawned on me that this annual gathering of rock artists has witnessed the changing faces in the music landscape at least in the past two decades. Some of the acts in the initial stagings are no longer that active. Thus, seeing them in their heydays makes it quite poignant. It’s like being reunited with old pals in college, with those popular back in school and now settled, and perhaps quietly happy.
That’s what happens when your event is a stage for the stars of the day to appear on, carrying a strong, positive message and playing in front of a good-sized crowd.
This year’s edition is happening tomorrow, 6:00 p.m. in Tomas Morato where this “environmental music event” kicked off almost 20 years ago.
The list of performers to include Abra, Gracenote, Moonstar88, Kjwan, Mayonnaise, Tanya Markova, Autotelic, Itchyworms, and other bands of good recall. Solo acts Nyoy Volante, Noel Cabangon, and Bonnevie herself are on board, too. In a way it is a mix of new and not-so-old acts, mirroring the Jam’s steady existence amidst the ever-changing trends in music in this young 21st century.
According to Earth Day Jam’s social media administrator, it has already generated 100,000 followers which means to say the netizens are embracing its theme with a tight, collective hug. “This one’s a prelude to the 20th anniversary next year. But it will sure be festive,” Bonnevie added, echoing her Foundation’s nature of envisioning the future with hope and care.
The event, with crucial support from Earthday Network Philippines and QC local government, will also feature interactive booths to learn from such as art sessions, environmental films, and recyclable training. The backdrop of beloved artists performing should make way for a more insightful involvement as these are designed “to provide youth the relevant information about the state of the country’s natural environment.”
Ever since the folksy Asin came up with “Masdan Mo Ang Kapaligiran,” Filipino artists have always been vocal in expressing support towards taking care or protecting the environment and animals. It’s the backbone why Earth Day Jam is bound to last for another decade.
