In a world of constant innovation, LBC Express Inc., the country’s biggest and first Filipino-owned courier company, stands out from competition by delivering the goods, literally.
Managing courier logistics and efficiency can be challenging. Almost every day, 3,000 boxes arrive in the Philippines, each filled with painstakingly collected items intended to bring smiles to loved-ones back home.
Six thousand employees are in charge of taking care of the air and sea cargo that arrive from over 30 countries worldwide, on top of the local parcels that need to be delivered on a daily basis, managing remittances sent to and from the Philippines, and deploying a massive vehicle fleet of motorcycles and delivery vans.
“When LBC first started, its vision was anchored on delivering packages on time and giving each box the respect it deserves. It was never just a parcel for us and that’s what drove LBC’s growth through the years,” says Javier Mantecon, chief marketing officer of LBC.
Almost 30 years after LBC started in 1945, it introduced its 24-hour door-to-door delivery service in the Philippines to improve convenience for its customers.
By the 1980s, it began expanding its reach by serving the needs of Filipinos abroad with its first international branch in San Francisco, California.
By the 1990s, the brand became synonymous to the best in cargo and courier service in the country, earning them the title “Hari ng Padala.” Today, LBC has a fast and reliable express courier and money remittance service, with 6,400 branches, partners and agents, and a 62-percent share in the market.
While the entire organization is a textbook example of efficiency and organization, with LBC known for 95-percent on-time delivery rate and 99-percent sorting efficiency, the company still credits its growth to its ability to combine technological innovations in the industry with the sincerity behind their vision.
“Our company was built on our ability to deliver on our service commitment and responsibility,” says Mantecon. “Every expansion or technology we introduce is our way of respecting the trust that our customers have given us through the years.”
While all these developments and improvements are designed to create a dependable system for LBC’s massive operations, LBC is a business built on trust, experience and above all, an understanding of the thought, emotion and intent that each parcel represents, says Manteco.
He says driven by the need to honor the hard work that goes behind each padala, LBC ensures that packages are thoroughly checked and handled with the respect it deserves.
They have partnered with the local Aviations Task Group and PDEA to guarantee that packages arrive safely, including deploying K-9 dogs at the LBC Hangar Exchange Area for added security.
In the age of digital access, LBC also gives customers peace of mind by way of tracking their packages via a mobile app or through SMS updates. To keep deliveries efficient and reliable, LBC recently invested in comprehensive x-ray technology as well as barcode scanners; they also consistently prioritize the expansion of their delivery fleet, even including rubber boats to make sure they are able to deliver to the most remote areas of the country.
A vision that began in 1945 paved the way for LBC to become the preferred courier and remittance service for millions of Filipinos today.
