The new G-STEEL Color-Dial GBM-2100 series is a tribute from G-SHOCK to those who out-tough the tough world day by day.
CASIO G-SHOCK, the iconic brand renowned for its resilience and innovation since 1983, proudly unveils the TOUGH LIKE YOU Campaign. Embodying the fusion of cutting-edge technology and unparalleled durability, each G-SHOCK timepiece stands as a testament to the brand’s commitment to pushing the boundaries of watchmaking, and this time round is no exception. The new campaign is a tribute from G-SHOCK to those who out-tough the tough world day by day.Once again, G-SHOCK wishes to challenge the conventional definition of Toughness – what does toughness mean to you, and how can it be defined?
Out-Toughing a Tough WorldG-SHOCK believes what’s on your wrist is deeply connected to what’s in your soul, and thus, the new G-STEEL, color-dial watch series is the embodiment of the spirit of toughness, mirroring the resilience of its wearers. With each scratch, each dent, it tells a story of overcoming challenges; of facing the world head-on. The watch is not just an accessory; it’s a badge of honor for those who out-tough the toughest of days, every day.
Stainless-steel bezel and inner case made with glass fiber-reinforced resin safeguards the module.The campaign encourages individuals to embrace both internal and external toughness, no matter the scale of the situation, large or small; even if it’s a daily task like heading to work – because you don’t survive a tough world, you out-tough it. TOUGH LIKE YOU.
A Tough Brand PartnerIn line with G-SHOCK’s latest campaign, the iconic brand recently partnered with Dwight Ramos, basketball player for Gilas Pilipinas and the Levanga Hokkaido of the Japanese B.League. Towering at 6’4”, Dwight perfectly embodies toughness and resilience. Playing basketball can be challenging physically and mentally, but the renowned cager always gives his best in every game. Just like any other athlete, he has experienced setbacks early on in his career but Dwight has always powered through just like G-SHOCK’s G-STEEL series. He stays motivated by believing that you can out-tough the world once you set your mind to it. This astounding display of fortitude has earned him the admiration and respect of many.
G-STEEL Color-Dial Series – GBM-2100
Introducing the latest evolution in toughness from CASIO G-SHOCK: the GBM-2100 series. Since 1983, G-SHOCK has continuously pushed the boundaries of durability, and these octagonal models are no exception. Building upon the iconic GM-2100 design, the GBM-2100 series introduces Bluetooth® and solar capabilities, ensuring unrivaled performance in any situation.Available in three striking dial colors – classic black, sleek blue, and vibrant green – these timepieces exude style while maintaining the brand’s signature toughness. Crafted with a band made of bio-based resin, the GBM-2100 models seamlessly transition from casual to business settings, making them versatile companions for any adventure.Experience the fusion of toughness and aesthetics with the new GBM-2100 series, representing a significant functional evolution in G-SHOCK’s iconic 2100 lineup. The series is now available in Southeast Asia (Singapore, Malaysia, Thailand, Philippines, Indonesia).This new metal-covered timepiece is available in August at all authorized G-SHOCK stores nationwide at P18,300 SRP each.Find out more the latest on G-SHOCK series by visiting their website and social media accounts.
Official site: https://www.casio.com/ph/Facebook: https://www.facebook.com/CASIOGSHOCK/Instagram: https://www.instagram.com/gshock.philippines/YouTube: https://www.youtube.com/@CasioWatchesPHTikTok: https://www.tiktok.com/@casiowatchesph?lang=en
