Cobena, a full services data science and management consulting firm, is the only Filipino startup to make it to APAC CIO Outlook’s Top 10 Business Intelligence (BI) Solution Providers in 2018. With a distinguished panel comprising CEOs, CIOs, venture capitalists, and industry analysts, the list identified emerging and leading business intelligence companies within Asia Pacific that exhibit competence in delivering innovations.
“We are happy to be recognized by APAC CIO Outlook. This reaffirms our capabilities and achievements as we continue to grow and pioneer data analytics in the Philippines,” says Cobena President and Chief Executive Officer Francis Del Val. “The practice of data analytics does not only help businesses grow but also contributes to the country’s overall economic advancement.” Del Val believes that data analytics has the potential to be the third biggest industry that supports the national economy, next to overseas Filipino workers and the Business Process Outsourcing sector.
Among APAC CIO Outlook’s vetted BI firms, Cobena is the first Filipino company that embraces a whole-brained approach to data analytics. It started in 2016 with the goal of balancing a rational, analytical, and data-driven culture (left-brained) with creative strategies (right-brained). This unique BI approach strengthens Cobena’s role of shedding light on data and helping companies solve their biggest problems and maximize growth opportunities.
The same whole-brained approach manifests through Cobena’s products like Gateway, a location analytics platform that provides access to 1000 data layers on socio-economic attributes of different areas in the Philippines. Additionally, Gateway also has over 175,000 points of interest – sources of demand or supply that combined with data, provides companies with a great tool for deciding areas where to expand their business. Cobena offers an array of products including digital audit and analytics, brand engagement monitoring, and PicNPin mobile application that collects location-based data.
Cobena contributes to the growth of some of the biggest companies from seven major industry verticals, namely fast-moving consumer goods, food, services, finance, education, healthcare, and real estate. It has maintained a 90% client retention rate for the past two years.
The company plans to further boost its BI offerings with the use of satellite technology. It also sets its sights on regional expansion in Asia and the Middle East through its hub in Singapore.
“We always believe that our world-class Filipino talent and capabilities can make a huge difference. These milestones serve as a reminder of our goal to help businesses become more competitive and efficient, and ultimately help build the nation,” Del Val says.
