Life insurance firm Manulife Philippines has recently launched a new campaign that urges Filipinos to invest in themselves more, so that they can become financially independent and live their best lives.
“Because we have such strong family ties, Filipinos tend to think of our loved ones before we think of ourselves,” said Melissa Henson, senior vice president and chief marketing officer of Manulife Philippines.
She continued, “Manulife’s new campaign encourages Filipinos to make plans that will allow you to take care of yourself in the future, so you can remain financially independent and able to maintain your desired lifestyle.”
The campaign opens with a digital film about a loving mother, who, after focusing on her child for many years, reveals the plans she has made for herself. The film debuted on Manulife’s Facebook page on Sept. 25.
Manulife offers a range of protection, investment, health, education, and retirement solutions that can help Filipinos realize the lives they aspire to live.
“Our experienced and knowledgeable financial advisors are here to help consumers chart their plans, so they can more easily find the solution that best fits their needs and goals,” added Henson.
