DESIGN THINKING. Micro-D International, Inc. (MDI), a technological design organization, is billing itself as the leading catalyst of the Digital Transformation (DX) movement in the Philippines. “The challenge for businesses today is how they can integrate their back-end with their front to bring their brand aspirations to life,” said MDI chief executive officer (CEO) Myla Villanueva (shown in photo). “Like other innovation pioneers such as Apple or GoPro, every groundbreaking technology today should take into consideration the human element and interaction and how it complements its surroundings.” For the past 30 years, MDI has partnered with the country’s leading corporations to do just that: recreate spaces and embrace the DX Trinity, ensuring that their brand’s promises are manifested across all contact points with their customers. One example is the work MDI did for Union Bank of the Philippines (UnionBank). “The ARK is a bridge between the real-world banking experience and the digital experience, which we have made possible by teaming up with our partners, led of course by MDI,” said Ana Aboitiz-Delgado, deputy center head for consumer finance of UnionBank.
