CEBUANA Lhuillier, a leader in traditional financial services, is making a bold commitment to financial inclusion by stepping into the digital age with its participation in TOKEN2049, Asia’s premier crypto and Web3 event held recently in Singapore. This strategic move highlights the company’s vision to advance financial accessibility and innovation, ensuring that it remains at the forefront of global financial trends, especially in underserved communities.
For decades, Cebuana Lhuillier has been synonymous with trust and security, providing essential microfinancial services to millions of Filipinos. By engaging with TOKEN2049, the company seeks to bridge the gap between its strong legacy in traditional finance and the rapidly evolving world of decentralized finance (DeFi) and blockchain technology. In doing so, Cebuana Lhuillier aims to empower its customers by offering more inclusive and accessible financial solutions that are both secure and forward-looking.
TOKEN2049 serves as a key platform for thought leaders, innovators, and industry pioneers to explore how cutting-edge technologies can reshape the financial landscape. For Cebuana Lhuillier, this event provides a unique opportunity to engage with experts, learn about the latest advancements in digital finance, and explore how blockchain and digital currencies can be harnessed to improve financial inclusion for underserved populations.
Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, emphasizes, “Our participation in TOKEN2049 reflects our unwavering commitment to financial inclusion. We believe that embracing blockchain technology and decentralized finance can help us extend our services to more people—especially those who are traditionally excluded from the formal financial system. We want to ensure that every Filipino has access to the financial tools they need to thrive in the digital age.”
The potential for blockchain to enhance financial services is immense. Faster transaction speeds, greater transparency, and enhanced security could significantly improve the customer experience while ensuring that financial services remain accessible, even to those in remote or underserved areas. Moreover, integrating DeFi solutions could allow Cebuana Lhuillier to offer a wider range of financial products, such as digital savings, lending, and remittance services, that are tailored to the needs of today’s digital-first consumers.
Philippe Andre Lhuillier, Senior Executive Vice President, adds, “TOKEN2049 will be a key venue for Cebuana Lhuillier to engage with leading players in the financial technology sector, gaining valuable insights that will shape our approach to financial inclusion. We are committed to bringing the benefits of decentralized finance to those who need it the most, and this event provides the ideal platform for us to connect, collaborate, and innovate.”
As the company embraces the future of finance, it remains steadfast in its mission to provide accessible, reliable, and inclusive financial solutions. Erlinda Sumanga, First Vice President and Group Head of Cebuana Lhuillier Money Transfer, states, “By integrating the trust and values that have been the cornerstone of Cebuana Lhuillier with the opportunities of modern technologies, we are redefining what it means to serve our customers in an increasingly digital world. Financial inclusion is at the heart of everything we do, and this journey will allow us to better meet the needs of the Filipino people.”
Cebuana Lhuillier’s participation in TOKEN2049 marks an exciting step forward in its ongoing journey to innovate and lead the way in inclusive financial services. As it explores the transformative potential of blockchain and decentralized finance, Cebuana Lhuillier is positioning itself not just as a financial services provider, but as a key player in shaping a more inclusive, accessible, and sustainable future for Filipinos—and beyond.
