Hip-hop artists Skusta Clee and Flow G joined P-pop sensation SB19 to celebrate the spirit of “panalo” at Puregold’s Sari-Sari Store MassKaravan and Concert during the annual MassKara Festival. The event, which took place at the Bacolod City Government Center, attracted over 150,000 attendees from across the country.
Puregold’s concert enhanced the festive atmosphere of the MassKara Festival, known for its vibrant colors and lively celebrations. Fans of local music flocked to see performances from Skusta Clee and Flow G, along with SB19’s dynamic dance routines and harmonies. Opening acts Project Juan and Esay also contributed to the night’s entertainment.
“Puregold has taken major strides in uplifting the voices of our local music talents,” said Puregold President Vincent Co. “We’re proud to bring these talents to one of our country’s most spirited festivals—MassKara in Bacolod. Our sincere thanks to all who came out to enjoy the concert.”
The excitement reached a peak as fans relished the opportunity to see their favorite artists perform live. A’TIN fans Chariz and Katrina expressed their joy, with Chariz stating that she didn’t have a personal favorite because “Lahat po idol ng anak ko!” (Everyone is my child’s idol). Katrina added a message for her bias Stell: “Good luck and good job! Hoping you grow as an individual but also as a group.”
Fans like Apple were equally enthusiastic about the presence of Flow G, whom she described as “Nakaka-inspire!” (Inspiring).
with his hit songs
While the concert was free to the public, Puregold offered VIP and VVIP tickets with seated views available at select stores in Bacolod and Iloilo on Oct. 5. This initiative aimed to reward loyal Puregold members with an enhanced concert experience.
Additionally, several lucky attendees won VIP passes from Puregold’s partner brands, which had booths set up at the venue. The first 2,000 registrants received a loot bag containing P300 worth of groceries.
With lively performances and generous giveaways, Puregold’s Sari-Sari Store MassKaravan and Concert fostered a true sense of Filipino celebration, weaving together the stories of the musicians, their fans, and Puregold for an unforgettable night.
