The University of the Philippine College of Mass Communication Alumni Association (UPCMCAA) will recognize three distinguished alums for their significant contributions to media and communication during the 2024 edition of The Glory Awards to be held on November 23 at the UP Film Institute in Diliman, Quezon City.
The 2024 honorees are radio veteran Willie Inong, advertising director Mandy Reyes, and journalist Joyce Pañares. According to the association, each of these individuals “made remarkable contributions in their respective fields, setting new standards in media and public service.”
“UPCMCAA remains committed to recognizing alumni who exemplify excellence and public service, reinforcing the college’s role as a pillar of responsible media in the Philippines,” the association said in a statement.
The 2024 Glory Awards commemorates the legacy of UP CMC founding dean Dr. Gloria Feliciano. It honors alumni who exemplify the highest standards of integrity, innovation, and social impact in fields like broadcasting, journalism, advertising, and more.
Willie “Hillbilly Willy” Inong spent over four decades revolutionizing the radio and TV industry in the Philippines.
“Through his unique programming and innovative formats, he has expanded audience reach while also providing critical healthcare services as Chair of the Good News Clinic & Hospital, a charitable mission in the Cordillera region,” UPCMCAA said.
Next, Philippine advertising pioneer Mandy Reyes established Industria Productions, the first production house to introduce digital filmmaking to local commercials.
“Known for directing some of the country’s most iconic advertising campaigns, particularly in the food industry, Reyes continues to influence the field with storytelling that creates a sensory experience for viewers. His work has elevated advertising to an art form, blending compelling visuals with emotional resonance,” the association said.
Finally, Manila Standard’s managing editor, Joyce Pañares, is being recognized for her fearless reporting and dedication to media ethics.
“Beginning her career as a young reporter, Pañares quickly rose to prominence and served as a respected president of the Malacañang Press Corps. Her commitment to the craft extends to educating future journalists, preparing new generations for the challenges of the newsroom with her extensive knowledge of media ethics and management,” UPCMCAA said.
Inong, Reyes, and Pañares will each receive a unique trophy sculpted by UP Professor Emerita Gigi Javier Alfonso, symbolizing their achievements and lasting impact.
They join an elite group of alumni celebrated for their contributions to society and the media industry. These include journalists Jessica Soho, Ces Drilon, Karen Davila, Ging Reyes, Roby Alampay, Ed Lingao, Abner Mercado, Lynda Jumilla, Charie Villa, and Kata Inocencio; filmmakers Maryo de los Reyes, Jeffrey Jeturian, and Cathy Garcia; TV executives Loren Dyogi, and Deo Endrinal; social advocates Lan Mercado and Nona Andaya-Castillo, and peace advocate Samira Gutoc, among others.
The 2024 Glory Awards coincide with the UP CMC alumni homecoming set to gather over 150 college alumni, students, and university officials to celebrate these three exceptional individuals.
