Visa announced a new partnership with Thames International and the local government of Baguio City to help more than 22,0000 micro, small and medium enterprises (MSMEs) adopt digital payment solutions and support local tourism.
Visa Philippines country manager Jeffrey Navarro said during the signing of the five-year initiative the program would empower MSMEs by increasing digital payments, providing data-driven insights and offering comprehensive training programs aimed at fostering a more digitally inclusive environment.
This will not only enhance Baguio City’s tourism industry but also stimulate economic growth and create a more vibrant local economy.
“We are thrilled to partner with Thames International and the City Government of Baguio to drive digitalization and support the creative economy. Tourism is a vital part of the Philippine economy, and we are delighted to provide our tools and resources to help drive the growth of the industry. Our partnership enhances the visitor experience, promotes cultural heritage, and empowers MSMEs to boost tourism and local businesses, creating a digitally and financially inclusive ecosystem for all in the Philippines,” Navarro said.
