SHERA, a fiber cement product manufacturer, is eyeing a bigger market share in the Philippines following the announcement of a new processing facility in Pampanga and the expansion of its product portfolio.
The Thai company has over 40-percent market share in the Philippines. “We look forward to becoming leaders in the fiber cement sector by showing Filipinos that with our products, it is possible to build homes with durable, reliable, sustainable and aesthetic materials,” said SHERA Philippines country head Thunnop Jumpasri.
The brand uses advanced tech to fortify its fiber cement products, creating construction materials suitable for Filipino homeowners and entrepreneurs.
By introducing its fybertec technology and the new SHERA Board Pro, the company aims to address local construction challenges and strengthen its position as a total building solution provider.
