PLDT Group said it is committed to enhancing customer satisfaction by leveraging cutting-edge digital technologies.
PLDT Inc. and Smart Communications Inc. said they are committed “to putting customers at the heart of everything we do.”
PLDT chairman Manuel Pangilinan, in a message during the telcos’ celebration of Customer Care Month, Pangilinan, emphasized the company’s unwavering commitment to customer satisfaction.
“The success or failure of our company hinges on our customers, and we must always prioritize their satisfaction,” he said.
The PLDT Group said it has been actively working to improve customer service through various initiatives, including streamlining customer care channels and launching experience hubs nationwide, deploying digital solutions to accelerate payment services, expanding fiber and wireless networks, creating innovative products and value-packed services, protecting customers from fraud and cyber threats, providing swift service restoration and relief during disasters, and leveraging on technology to serve customers.
“It is clear that innovation like AI, bots, and recommendation engines are transforming the way we serve our customers. But it is our responsibility to ensure that while we leverage technology, our personal touch remains strong and unmistakable,” said Smart chief operating officer Anastacio Martirez.
In celebration of Customer Care Month, various leaders of the PLDT group also gave their support for the companies to embrace customer centricity.
“We must dedicate ourselves to developing the competencies necessary for the future. As our customers evolve, we must continue to redefine what connectivity means for them, and deliver every service with pusong PLDT,” said PLDT chief operating officer Butch Jimenez.
