With all the available entertainment platforms — digital and traditional — it’s so much easier to groom a star. It’s similar to creating music these days. Since necessary tools have become more accessible, anyone can just make and promote their own music.
Bearing this in mind, the real question that begs to be answered is, will the entertainment consumer buy the product? Will they show patronage to the star across multimedia platforms?
The entertainment market is already saturated with talents gunning for the big-time, making it more difficult for newcomers to break out and for the more established ones to keep themselves afloat.
But this does not seem to concern Darren Espanto.
In March last year, before the hard lockdown was imposed in the capital region, the singer returned to his hometown of Calgary in Alberta Province to spend time with his family and parents who are both medical frontliners in Canada.
Despite being away, Darren, who just turned 20 on May 24, was still so much visible. And since most events were done digitally, it’s as if he did not leave the country at all. He scored endorsements, hosted shows, and even promoted his music.
And now that he’s back in the Philippines, Darren is ready to give his all, and fans can expect more than just social media updates.
Digital heartthrob
Ahead of the premiere of the reality talent show PoPinoy, mobile brand TNT launched TNT POP Show, a new digital show that dishes out much-needed ‘saya vibes’ and inspiring stories of Filipino youth as they chase their big dreams.
Hosted by Darren Espanto together with actress Adrianna So, TNT POP Show, which premiered on June 9, airs every Saturday at 5:00 p.m..
“I am happy and excited to be hosting the TNT Pop Show. Gaya din ng ilan, I pursued my dream to become a performer by joining different talent contests. I believe that more Kabataang Pinoy like me have what it takes to thrive in show business by sharing their talent and uplifting story,” Darren said on chosen to host the TNT Pop Show.
In a video message, the young heartthrob also thanked his Smart and TNT family for welcoming him.
‘‘I’m so excited to be working with all of you. This is both a pleasure and an honor. And I’m so excited for everyone to see what we have in store for all the Kabataang Pinoy with big dreams. Maraming salamat po,” the singer beamed.
Apart from inspiring stories, the show features funny videos, exciting games, and engagement with surprise content creators and special guests.
TNT POP Show also features other talented and driven young Pinoys who are making a mark in their respective fields. The Pop Idol segment focuses on how content creators are using their platform to spread positivity, while Pop Trip features fun activities and games with surprise guests.
Darren’s digital show also dishes out exclusive content from the reality show PoPinoy, which is broken down into various segments, such as Pop Talk, a run-down of all the highlights from the current episode, as well as trending stories, reactions, and discussions about the show.
Meanwhile, reality show contestants will talk about their experiences and journey in the Pop Serye segment, while funny videos and exclusive behind-the-scenes clips and reactions take center stage in the Pop Parazzi segment.
TNT POP Show is exclusively on the TNT website www.tntph.com/popinoy and TNT official Facebook page and YouTube channel.
