The hospitality industry was one of the hardest-hit sectors as hotels and restaurants were forced to close or limit operations following government restrictions to help slow the spread of COVID-19.
With its mission to provide business continuity through technology, Globe myBusiness endeavored to help the hospitality industry get back on its feet through digital solutions and best-in-class connectivity. At the same time, it provided discounted access to the hygiene monitoring program of world-renowned SGS Philippines Inc. to ensure food safety.
Globe myBusiness launched its Safe Recovery campaign, as the economy slowly reopened and businesses looked forward to recovering from their losses while addressing customers’ needs.
The campaign provided hotels and restaurants, particularly those belonging to the small and medium-sized enterprises (SMEs), with relevant technology and industry best practices that can help them operate effectively under the new normal.
Since hotels and restaurants are still challenged with getting people through their door due to health and safety concerns, Globe myBusiness partnered with SGS Philippines Inc. to make food safety more accessible to MSMEs and ease the worries of their customers.
SGS Philippines Inc. audits and certifies food businesses for their food safety standards through the Hygiene Monitored Program (HMP). HMP demonstrates the commitment of hotels and restaurants to world-class hygiene standards and provides an objective standard for internal benchmarking and auditing.
As a perk for Globe myBusiness subscribers, this partnership offers up to P23,000 worth of exclusive discounts on the HMP with every purchase of a Globe myBusiness product. Eligible customers can avail of the service for as low as P6,999 (VAT exclusive) per quarter.
Aside from safety and health concerns, Globe myBusiness is also helping the sector recover faster while working within very limited budgets.
“Hotel and restaurant owners and operators have developed a renewed sense of appreciation for technology because of the challenges they have to face. They are now more open to exploring digital solutions to bring into their business. Globe myBusiness is here to provide them with relevant information and value-for-money offers to address their needs and get them started on their road to recovery,” said Maridol Ylanan, Head of Strategy & Marketing, Globe myBusiness.
With this, Globe myBusiness aims to be the preferred partner of MSMEs by providing the necessary digital tools such as Amber, RUSH Loyalty, and KonsultaMD to help them bring back customers, encourage their loyalty, and most importantly, ensure their safety.
Amber allows businesses to personalize, automate, and brand their SMS blast with ease while RUSH Loyalty helps SMEs build their community of customers, keep them engaged, and ensure repeated returns. Telehealth service KonsultaMD, on the other hand, can be accessed by employees round the clock for professional medical advice.
To know more about Globe myBusiness, visit https://www.globe.com.ph/business/sme.html.
