Founded on its mission to inspire a deeper level of care for everyone in the community during this pandemic, especially the immuno-compromised, Organique has joined the Department of Health in its Bida Solusyon Campaign that calls on the public to comply with health protocols to prevent the transmission of COVID-19.
“A well-rounded approach to health is essential, now more than ever, as we face a threat with no known cure yet,” said Cathy Salimbangon, CEO and President of Organique Inc. during the partnership launch last Sept. 29 that was hosted by celebrity wellness advocate Regine Tolentino.
Organique’s premium health products have been founded on the vision that a strong immune system can make people less susceptible to illnesses and other medical conditions.
A healthy physiological system makes for a formidable complement to the DOH BIDA practices such as the wearing of face masks and face shields in public spaces, regular and proper handwashing, and social distancing by at least one meter.
Integrative medicine specialist and wellness expert Dr. Sonny Villoria shared: “As a medical practitioner, I know the importance of boosting your immune system. So health supplements like Organique can help provide some form of internal protection, while BIDA practices can provide external protection. By practicing minimum health standards, we are doing something for ourselves.”
The success of the campaign relies a great deal on the collaboration between the private and public sectors, according to Dr. Beverly Ho, Director of the Health Promotion and Communication Service of the DOH’s Public Health Services Team.
“We welcome Organique's energy to make BIDA's message live and breathe in every Filipino. We need to go beyond communication and advertisements to reach different communities,” Ho said.
During the launch, Organique pledged to help build consumer confidence by pushing for the BIDA campaign in its various platforms, both online and in person.
Organique Inc. ImmunoCare Kits will also be distributed to the vulnerable sectors of the community. These contain the brand’s immunity-boosting Acai Premium Blend, bottles of alcohol, masks, face shields, and BIDA posters and flyers.
“As a brand, we are in a position to do more to curb the spread of COVID. Thanks to the BIDA guidelines, our teams were able to adapt and demonstrate resilience that puts the safety of our team and customers first,” Salimbangon said.
Meanwhile, Communications Technical Advisor to the DOH Amor Maclang underscored the important role that each individual plays as the economy begins its road to recovery.
“BIDA Solusyon encourages all of us to be the hero—the ‘BIDA’ of this pandemic. We are all realizing that in order to beat the virus, we need to learn how to live with it. Transmission is inevitable, but we have some of the lowest fatality rates in the world. This happened because all of us in civil society work together and are integrated into our actions through the BIDA campaign,” she said.
