As Korean culture continues to make big waves in the Philippines, Smart’s newest face, South Korean star Hyun Bin, appreciates the mobile network’s part in bringing Korean entertainment closer to Filipino fans.
Hyun Bin, beloved to Filipinos thanks to his well-known roles in hits such as Crash Landing On You and My Name Is Kim Sam-soon, was tapped to be the face of Smart’s new “Simple. Smart Ako” campaign in a high-octane new commercial.
In this commercial, Hyun Bin is seen riding a speeding sports car before revealing himself and saying the new tagline—all of which evokes Smart’s blazing-fast and widely-available mobile internet.
The same mobile internet has been helping Filipinos Gigafy their passion for everything South Korea, by allowing its subscribers to access and stream Hyun Bin’s K-dramas and movies, as well as other popular and trending Korean titles and K-pop music on their devices.
“I said yes to Smart because I know that connectivity plays a big role in linking K-Drama to Filipinos,” said Hyun Bin. “I would not have felt this kind of reception from our friends in the Philippines if the fans did not have access to the content we offer.”
The actor added, “More than Korean films and series, technology helped us share our culture. I’m glad to be part of an era when we are blessed with the opportunity to inspire and entertain through connectivity.”
Based on posts on Smart’s official social media accounts, another TVC starring Hyun Bin is set for release soon.
In helping ignite the “Hyun Bin Phenomenon,” Smart draws from its history of innovating the simple things that are life-changing—from making mobile phones accessible to ordinary Filipinos, pioneering groundbreaking products such as Smart Load and Pasaload, to making mobile Internet available to everyone with its massive 3G and 4G network expansion.
For more info and details on Smart’s promos and services by following Smart’s official accounts on Facebook at www.fb.com/SmartCommunications, Twitter, and Instagram at @LiveSmart.
