Media giant ABS-CBN is still the top choice of Filipinos in the country for vital news stories and timely, family-oriented programs as it logged an average audience share of 44 percent for 2019, versus GMA’s 31 percent, based on data from Kantar Media.
Kapamilya shows secured nine slots in the top 10 list of most-watched programs in 2019 with FPJ’s Ang Probinsyano (36.9 percent) still ruling nationwide. This was followed by The Voice Kids (33.5 percent) and The General’s Daughter (31.5 percent).
Other ABS-CBN programs that emerged as the favorite of Filipino viewers include World of Dance Philippines (31.4 percent), Search for the Idol Philippines (29.1 percent), Ngayon at Kailanman (28.7 percent), Parasite Island (28.6 percent), TV Patrol (28.2 percent), and Starla (26.6 percent).
Meanwhile, ABS-CBN won across all territories in 2019, especially in Mega Manila where it earned an average audience share of 36 percent, in contrast to GMA’s 31 percent, and in Metro Manila where it garnered 42 percent, beating GMA’s 25 percent.
ABS-CBN was also victorious in Total Luzon with 40 percent, compared to GMA’s 33 percent; in Total Visayas with 54 percent, versus GMA’s 24 percent, and in Total Mindanao with 51 percent, while GMA only logged 28 percent.
ABS-CBN also became triumphant across all time blocks, particularly in primetime where it registered an average audience share of 47 percent, versus GMA’s 31 percent. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network was also the most-watched in the morning block (6:00 a.m. to 12:00 nn) with an average audience share of 37 percent, compared to GMA’s 28 percent; in the noontime block (12:00 nn to 3:00 p.m.) with 44 percent, beating GMA’s 31 percent, and in the afternoon block (3:00 p.m. to 6:00 p.m.) with 46 percent, versus GMA’s 32 percent.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
