Araneta City has embraced its title as the “City of Firsts,” consistently pushing the boundaries of innovation to serve its vibrant community.
After 70 years, Araneta City’s journey is marked by continuous transformation, harmonizing its rich history with a visionary outlook for the future. This dynamic approach to urban development sets a standard for business districts across the Philippines, illustrating how to blend heritage with modernity.
“Araneta City has always been at the forefront of change and innovation. Our latest developments continue to redefine how people live, work, and play in a thriving community,” said Marjorie Go, vice president for marketing at Araneta City.
Urban oasis
Once a sprawling grassland in the 1960s, Araneta City has blossomed into an urban hub, featuring iconic landmarks like the Araneta Coliseum, New Frontier Theater, Ali Mall, Farmers Plaza and Farmers Market.
As Metro Manila evolved, so did the center, introducing additions such as Gateway Mall, a modern Bus Port, the Manhattan Gardens residential towers, Novotel Manila Araneta City and the Cyberpark and Gateway office towers. Each of these reflects Araneta City’s innovative urban planning.
The rebranding from Araneta Center to “Araneta City” in 2019 symbolizes this transformation into a multifaceted urban destination, celebrating its historical roots while looking ahead.
Lasting legacy
Despite the emergence of new business districts in Metro Manila, Araneta City remains a vibrant center for commerce, culture, and entertainment. The recent openings of Gateway Mall 2 and ibis Styles Manila Araneta City complete the Gateway Square complex, showcasing the city’s ongoing expansion and modernization.
Upcoming projects like the Cyberpark office towers and the soon-to-be-built Laurent Park residential tower highlight Araneta City’s commitment to further enhancing its lively community.
With the launch of Gateway Mall 2, featuring over 150 dining options, Araneta City has solidified its reputation as a culinary hotspot, catering to every taste—from casual meals to grand celebrations.
The city has also revitalized its iconic venues to meet modern entertainment needs. The historic Smart Araneta Coliseum has undergone extensive renovations, ensuring it remains a premier site for world-class events.
The beloved Fiesta Carnival has been reimagined, offering a fresh experience for a new generation while preserving the city’s cultural heritage.
Lasting memories
Araneta City masterfully integrates modern amenities with respect for its rich history. It continues to cultivate inclusive spaces that cater to diverse needs—whether for business, entertainment or residential living—ensuring its relevance for years to come.
“Araneta City is not just a commercial district; it’s a cultural and lifestyle hub that has been part of the Filipino experience for decades. Our commitment to innovation and tradition guarantees that Araneta City will always be a place where memories are made and cherished,” Go said.
