In a bold move to further strengthen the unique power of its name, CDO Idol partnered with the nation’s favorite girl group, BINI.
For Bernice Jalgalado, CDO’s Vice-President for Marketing, being a true “idol” in life lies in the choices we make for our families.
“Because BINI is able to embody aspiration, excellence, and modern Filipino spirit, they also perfectly capture the values of CDO Idol. Just as BINI has become a household name, CDO Idol has been a trusted choice in Filipino kitchens for years. Together, we’re setting the standard of what it means to be a true ‘idol,’” Jalgalado said.
“BINI is more than just the hottest girl group right now—they represent what it means to be an ‘idol’ in every sense. Like our brand, they stand for quality, credibility, and the power of inspiration,” added Ailene Robes, CDO’s Category Brand manager.
Robes said being in a partnership with the eight young modern Filipinas further enables the brand to connect with the audience in a deeper and more relevant way.
BINI’s journey – from humble beginnings to becoming icons in the music industry – mirrors the journey of CDO Idol, as well as the aspirations of its consumers—moms, families, and young Filipinos who dream big and make thoughtful choices for their loved ones.
A Filipino family favorite
The journey started with the launch of CDO Idol Cheesedog, now well-renowned for its irresistible cheesy goodness, offering a delightful experience with every bite. It first captured the hearts of Filipino families back in 2005, when it was introduced in North Luzon.
CDO has continuously innovated to meet the ever-evolving tastes of Filipinos. From the blend of meaty goodness with creamy cheese bits to its newest product, CDO has always ensured that Idol offers the highest standards of quality, establishing its spot as the most chosen Cheesedog brand in the country, for every kid and kids at heart.
In 2023, CDO launched Idol Plain Hotdog, a juicy, flavorful, and meaty hotdog that has, in just the short span of one year, already captured the hearts and the palates of Filipinos nationwide.
Connecting with the community
Jalgalado emphasized the importance of building genuine connections with their consumers through community-driven campaigns, where CDO Idol becomes a part of the most cherished moments of Filipino families. She explained that CDO Idol goes beyond product quality– it’s about creating lasting memories together.
“We want to inspire parents to celebrate their children as ‘idols’ whether in their school achievements or life choices, as a reflection of the values and love they’ve shared as a family,” she said.
CDO Idol’s recent Idolicious campaign and initiatives such as the Search for Batang Idol further highlighted the company’s goal to connect in a meaningful way with their consumers.
“Through these efforts, we hope to inspire and nurture the next generation of ‘idols’—kids who excel not only in talent showcases but also in school achievements and life choices, reflecting the strong values of their upbringing,” said Robes.
Idol meets Idol Promo
To bring Blooms closer to BINI while further strengthening the connection between CDO and its consumers, CDO Idol is launching the ‘Idol meets Idol’ raffle promo, a limited-time promotional campaign. Through the ‘Idol meets Idol’ raffle promo, thirty (30) lucky consumers will win Grand BINIverse VIP concert tickets + Soundcheck Access in addition to P1,000 worth of CDO products.
Here’s how you can join:
1. Buy any CDO Hotdog with minimum worth of P500
2. Submit a photo of the official receipt (supermarket / CDO Foodstores purchases) or the promo code from the scratch card (wet market purchases)
3. Send it to CDO’s Chatbot in CDO Hotdogs FB messenger for a chance to be one (1) of the thirty (30) lucky winners
The promo will run from September 30 to November 8, 2024. Participating products include all variants of CDO Idol Cheesedog, CDO Idol Hotdog, CDO Chicken Franks and CDO Beef Franks.
(Interested participants may also visit CDO Hotdogs Facebook page https://www.facebook.com/CDOHotdogs for the upcoming announcements of the promo details)
