Klook, a leading platform for travel services in Asia, is advancing its social commerce strategy by integrating new booking capabilities on TikTok.
This initiative is part of Klook’s effort to leverage social media for travel discovery and booking through its Kreator influencer program.
TikTok users in Southeast Asia and Japan can now discover and book travel attractions directly within the app. This feature aims to streamline the transition from travel inspiration to booking for the next generation of travelers.
“Social media has become the go-to channel for travelers seeking inspiration on destinations and things to do. Klook is now able to bridge these travelers directly to the activities they discover on their feeds, enhancing our social-first approach in meeting the needs of the next generation of travelers,” said Marcus Yong, Klook’s Vice President of Global Marketing.
In the Philippines, users can now easily access popular attractions such as Enchanted Kingdom, Manila Ocean Park, SuperPark Quezon City, Space & Time, and Art in Island. Klook is also expanding its Kreator program to platforms like YouTube to meet the demand for user-generated content.
Since its 2023 launch, the Kreator program has grown to over 20,000 creators across 16 markets. Klook plans to host Asia Pacific’s largest travel content creator event in September 2024, highlighting its commitment to shaping the future of travel commerce.
