Smart Communications said it is expanding its 4G/LTE and 5G networks to meet the surging demand for mobile data as more Filipinos adopt 5G-enabled devices.
“To accelerate our growth momentum, we must leverage on our site roll outs and capacity enhancements, continue to offer the best value-for-money packages, and deliver excellent customer service to delight our subscribers,” said Alex Caeg, head of consumer wireless business at Smart.
“Increasingly, data users, including gamers, are beginning to appreciate the power of 5G. Moving forward, 5G will definitely play an important role as compatible smartphones become more affordable,” he said.
The company said the increase in the number of unique 5G devices driving data traffic continues into 2024 and expects this to be sustained as the price of 5G devices trends lower.
PLDT also cited 5G adoption as one of the emerging growth streams of their individual business, which posted revenues of P41.9 billion in the first half of 2024. Mobile data revenues now account for 89 percent of total Individual Wireless revenues.
“For Smart, the move toward 5G entails a combination of three things. Firstly, it is about having a strong 5G network in key areas to support the mobile data needs of subscribers there. Second is the availability of 5G devices, which are necessary in order to latch on to the 5G network,” said Kristine Go, senior vice president for Smart consumer wireless business.
“Today, we can already see a mix of high-end and affordable devices in the market, and we want to be able to leverage that. Finally, we see the potential of premium subscriber benefits for those using the 5G network,” she said.
The PLDT Group’s continued investments in enhancing its integrated network and in innovating its products and services are aligned with the group’s commitment to deliver leveled-up customer experience across the country.
