New campaign breaks beauty norms
For many women, one of the things that they cannot seem to escape is the standards of beauty placed upon them by society. From the types of clothes that they wear to the shape of their bodies, there is this belief that for one to be beautiful, their appearance must adhere to what society dictates it should be otherwise, they will be ugly or undesirable.
However, one’s beauty is not to be limited to their appearance as many facets come with this. Apart from appearance, women can also show their beauty through their inner strength and their physical health.
In recognition of this new perspective of what beauty can be, premium training facility Kinetix Lab has launched its “Strong is Beautiful” campaign with the goal of uplifting women and focusing on the beauty that lies within all the aspects of strength—both mental and physical.
During the campaign’s launch at the Kinetix Lab One Ayala last July 22, five influential and inspiring women were introduced to serve as the faces of the campaign. These were actress Max Eigenmann, content creator Janina Manipol, writer Angeline Rodriguez, fashion stylist KC Leyco, and musician Kai Honasan-Del Rio. They shared their insights about how beauty comes from within and that strength doesn’t always refer to one’s physical capabilities but also their mental fortitude.
Coach Jules Pajaron, one of the female coaches of Kinetix Lab, shared the packages that came with their “Strong is Beautiful” campaign, which prioritizes strength and conditioning training. These packages are the Rising Star, the Train Like an Athlete, the Conquer PCOS, the Fit & Fierce Weight Loss, and the Strong Young Moms memberships.
The Rising Star membership is made for women who are corporate professionals and would like to achieve a work-life balance as well as develop their strength by being more active and having structured fitness routines.
Meanwhile, the Train Like an Athlete package is designed for female athletes which optimizes their performance and recovery through synchronizing their training phases with the fluctuations of their hormones throughout their menstrual cycle. This package aims to maximize an athlete’s training adaptations, manage their energy levels, and minimize injury risk through adapting intensity, volume, and recovery strength strategies according to the physiological changes brought about by their menstrual phases.
The Conquer PCOS membership features a training program made for women who have Polycystic ovary syndrome which is focused on mitigating the symptoms related to hormonal imbalances through targeted exercises that correspond to the different phases of their menstrual cycle while also promoting strength gains to improve their quality of life.
The Fit & Fierce package serves as a training program made for women who are looking to effectively lose weight and reduce body fat while also boosting their physical strength and functional capacity.
The Strong Young Moms membership is made for young mothers who would like to build strength, increase their vitality, and have a more positive lifestyle so that they would be able to keep up with the physical demands of being a parent and raising children through targeted exercises as well as wellness strategies.
Kinetix Lab’s Regional Manager of the South coach Nelson Ancheta expressed the importance of strength and conditioning training to developing and maintaining physical strength not only in the present but also in the future.
As part of its “Strong is Beautiful” campaign, Kinetix Lab also conducted a special group exercise consisting of core and mobility group training for the attendees of the launch where they were joined by Eigenmann, Manipol, Leyco, and Honasan-Del Rio as well as actress Glaiza de Castro, content creators Jackie Go, Bianca Santiago-Reinoso, Aliza Apostol-Goco, and Samantha Valenciano, makeup artist Jia Achacruz, flag football team PH Hurricanes members Nina Juan, Bea Ignacio, Nikki Manalo, Pia Reyes, and Gaby Dela Merced.
For more inquiries about the “Strong is Beautiful” membership packages, visit the Kinetix Lab branches in UP Town Center, The Podium, and One Ayala or their official website at https://kinetixlab.com.ph/.
