Universal Robina Corp. (URC) is making its first foray into the meals preparation mega-category with a new breading mix that offers a better and appealing alternative to brands available on grocery shelves.
“VegiGood! is a smarter way to get kids to eat vegetables,” said URC chief marketing officer Mian David.
VegiGood!, available in leading supermarkets, groceries, market stalls and sari-sari stores, has been formulated in a way that it is as appetizing as its main competitors, but with a twist. It contains carrots and malunggay, real vegetables.
“It is still an all-in-one, crunchy-style breading mix that has a blend of tasty seasonings and spices. But it’s also something meant to help mothers give their kids a better diet,” said David. “The taste and crunch are still there, so it won’t dampen the children’s enthusiasm and appetite.”
“URC aims to grow the business by entering the meal occasions market, delighting consumers with tasty, quality, innovative mealtime solutions, relevant to Filipino families,” said David.
