Trade Secretary Alfredo Pascual unveiled the Department of Trade and Industry’s (DTI) new slogan “DTI: ANGAT Negosyo, ASENSO Trabaho, ALAGAng Konsyumer para sa Bagong Pilipinas.”
Pascual said the initiative marks a significant step in DTI’s ongoing commitment to drive economic growth and enhance consumer welfare, aligning seamlessly with the national vision of a “Bagong Pilipinas.”
He said the new slogan is a pivotal component of DTI’s communications strategic framework, a comprehensive plan designed to unify and elevate the department’s communication efforts across all functional groups and agencies. This framework outlines DTI’s leadership agenda, establishing a clear vision, mission, goals, and strategic intents to propel the organization forward.
He said the new slogan encapsulates DTI’s dynamic and progressive vision. Building upon the heritage of the previous “Trabaho, Negosyo, Konsyumer” framework, the new slogan revitalizes DTI’s commitment with a strong focus on action and impact.
