Smart Communications Inc. (Smart) said Tuesday it recorded a significant increase in average monthly 5G data traffic in 2023, driven by its reliable and faster mobile network as well as its strategic marketing initiatives.
The wireless unit of PLDT Inc. said its average quarterly 5G data traffic rose 95 percent in 2023 from the previous year.
Smart said that in the fourth quarter of 2023, it posted a 16-percent increase in average monthly data traffic on its 5G network, versus the previous period. Driving this growth were the availability of new, more affordable 5G devices and the continued push of Postpaid Unli5G Signature plans.
“As we strive to continue delivering the best mobile experience to our customers, we also ensure that our offers are value-packed and relevant, and that we are also able to make the latest handsets more accessible for our subscribers to make it easier for them to upgrade,” said Alex Caeg, head of Smart consumer wireless business.
