DigiPlus Interactive Corp., one of the fastest-growing digital entertainment companies in the Philippines, said it teamed up with Landor, a world-leading brand specialist, to unlock new forms of entertainment for Filipinos.
DigiPlus operates the country’s leading digital platforms BingoPlus, ArenaPlus and PeryaGame. It is investing in research and development of new technologies. The company has 140 physical Bingo sites spread out across the Philippines. It said it would launch more digital offerings in the coming months.
DigiPlus said in a statement the partnership with Landor is in line with the company’s thrust to redefine their brand strategy and visual identity as it diversifies its offerings.
“This 2024, we are geared towards increasing DigiPlus’ reach and depth in the growing gaming market. With the help of exciting and pioneering technology, DigiPlus hopes to unlock boundless new forms of digital entertainment experiences for our users,” DigiPlus president Andy Tsui said.
The company said it aims to elevate the meaning of “Plus” in the brand name to represent “Multiply the fun.”
DigiPlus said the company is now positioned as a pioneering game-changer within the industry, leading the way in “reimagining new and wonderful possibilities.”
“With cutting-edge technology, we look to multiply the fun and happiness in peoples’ lives as they play anytime and anywhere. This is us sharing the love, while sharing the luck,” Tsui said.
He also said DigiPlus continues to pursue its vision of being the number one diversified leisure and entertainment hub that provides fun and rewarding experiences to people’s lives.
“This will not only create new business opportunities for the users, but also enables the company to sustain growth,” he said.
“The intention is to ignite the brand, captivating and engaging the audience by evoking emotions tied to entertainment in a dynamic and exhilarating experience,” said Landor creative director Damian Arce.
“To mark this change for DigiPlus, we want to focus on doing more. More for our people, our clients, and the Filipino public as a whole,” Tsui said.
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