Journey Into Beauty promises to be the biggest beauty event of the year, happening from March 20 to 23 at the SMX Convention Center Halls 1 and 2. This four-day extravaganza, brought to you by Watsons, SM Beauty, and LOOK At Me, is free for all Watsons Club, SMAC, and Look At Me members.
Get ready to embark on a beauty adventure with over 100 participating beauty and personal care brands offering exclusive discounts, deals, and freebies throughout the event. Whether you’re a skincare aficionado, a makeup maven, or a haircare hero, BeautyCon has something for everyone. Discover new favorites or stock up on your tried-and-true essentials across all major beauty categories, from cosmetics and fragrances to skincare, haircare, and body care.
Discover new favorites or shop for your tried-and-tested products across all major beauty categories like cosmetics, fragrances, skincare, haircare, body care, and more! Filipino beauty brands will definitely be present like Issy Cosmetics, GRWM Cosmetics, Colourette Cosmetics, Absidy Beauty, BLK Cosmetics, Happy Skin Cosmetics, and Vice Cosmetics. Explore trending Asian cult favorites like Hada Labo, Laneige, Beauty of Joseon, Dr. Jart+, Tsubaki, Round Lab, Rom&nd, and more.
Attendees will also be in for a treat with luxury and prestige brands showcasing their ranges including Calvin Klein, Carolina Herrera, Viktor & Rolf, and Armani. Luxury beauty fans will also love shopping for international faves like Shiseido, Laura Mercier, Huda Beauty, Kiehl’s, and Lancôme.
Expect brands like Neutrogena, Celeteque, Dove, Biorderma, Nivea, Ponds, and Olay to showcase their latest technologies and innovations. Stop by SkinSmart for new faves like Kora Organics, First Aid Beauty, Supergoop, and more!
Beauty tools are also present such as Kiss NY, Real Techniques, JML, W Elite, Euroo, and Wet Brush among many others. You will also enjoy having Watsons own brands all together like Naturals by Watsons, Watsons Baby, Dermaction Plus by Watsons, and Collagen by Watsons.
For hair care and styling, you have to stop by Kerastase, Manic Panic, and Liese. Men’s body care and grooming staples will also be around: Gilette, Old Spice, and Rexona Men, to name a few.
Aside from the exciting partner brands, A-list celebrities, top-tier KOLs, and beauty icons are also making surprise appearances at the four-day event! Watch out for Watsons, SM Beauty, and LOOK At Me social media pages to stay updated.
