Pluxee, a global leader in rewards and gifting solutions, announced a strategic rebranding initiative aimed at transforming the experience for clients, partner merchants, and consumers.
Pluxee, formerly known as Sodexo Benefits and Rewards Services Philippines, leverages its strong foundation built on a joint venture with SM Investment Corporation.
“Being one of the leading global partners in employee benefits and engagement, we’re dedicated to unlocking opportunities to enhance people’s lives at work and beyond,” said Pluxee Philippines CEO Mert Cetin.
The rebranding marks a pivotal step in this commitment, aligning with a global initiative announced in 2023 to establish Pluxee as a distinct, digital-first brand. This strategic move reflects Pluxee’s ambition to provide personalized and sustainable solutions that cater to the ever-changing needs of today’s market.
Since its inception in 2003, Pluxee has established itself as a pioneer and leading issuer of gift certificates in the Philippines. Through continuous innovation, Pluxee has introduced industry-firsts, including an e-commerce platform for instant accessibility, SMS and email-based gift certificates, and a revolutionary rewards app enabling partial redemption and online store acceptance.
The Pluxee Philippines app stands at the forefront of its offerings, allowing clients to seamlessly send Pluxee Gift credits to recipients via a web portal. These credits offer unmatched flexibility, being partially redeemable across over 10,000 merchants and usable in popular app-exclusive brands like Angkas, Grab, Klook, Lazada, Shopee, and more.
A recent innovation, the Pluxee Gift card is a physical card that comes with digitally powered codes and may be used instantly in stores or converted to Pluxee Gift credits in the Pluxee Philippines app to enable partial redemption and access to app-exclusive brands.
“A Pluxee Gift is more than just a reward or benefit. It’s a personal, immersive experience from making the most of what you have and enjoying what really matters to you. The campaign is an ode to the vibrant and optimistic spirit of Filipinos who never run out of ways to create and spread happiness,” said Pluxee Philippines marketing director Sharon Velasco.
