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Sunday, November 24, 2024

Original Penguin shifts focus to golf

With the golf industry continuing to be a constantly evolving space, Original Penguin shifted its focus to golf apparel with an eye on backing tournaments in all levels in the future.

“We plan on promoting the golf line through special retail setups and partnerships with golfers and tournaments down the line. Although nothing has been set yet, we have been receiving positive feedback from our patrons and new customers discovering golf. We are excited to see how the golf collection and the sport grow in the Philippines,” said Original Penguin CEO Chery Lee when asked of the top clothing line’s involvement in the sport during its launch via a fun 9-hole match dubbed Par-Tee golf event at Power Plant Mall’s North Court at the posh Rockwell Center in Makati Monday.

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The mini-golf setup featured nine personality tandems with each pair going head-to-head in various putting obstacles.

Celebrity Sam Godinez-Valenciano and brother Mikel Godinez topped the event and won P20,000 worth of Original Penguin products plus trophy. Sports anchor Andrei Felix and sports reporter Pauline Verzosa placed second while the duos of director Robbie Dinglasan and RJ Maclang, and content creators Sofia Jahrling and Jeanette Ong tied for third.

Others who took part in the packed gathering were College of Saint Benilde head coach Charles Tiu and wife Sari; news anchor Rizza Diaz and cager Nick Demusis; sportscaster Patricia Bermudez-Hizon and her son, Paul Hizon; celebrities Benjamin Alves and Chelsea Robato; and content creator Stevie Eigenmann and model Gita Gumabao.

 Participants in the 9-hole fun match Par-Tee golf event are shown after the launch of Original Penguin’s latest golf collection at Power Plant Mall last Monday. They are (standing, from left) Paul Hizon, Patricia Bermudez Hizon, Robbie Dinglasan, Sam Godinez Valenciano, Jeanette Ong, Sofia Jahrling, Anthem Group chairman Ericson Lee, Gita Gumabao, Chelsea Robato, Ben Alves, Pauline Verzosa, Andrei Felix, Rizza Diaz, Nick Demusis, and Sari and Charles Tiu; (seated, from left) Cheenie Buenvenida, Mikel Godinez, Anthem Group CEO Cheryl Lao Lee and Stevie Eigenmann.

While Lee said that Original Penguin collections focus on sports such as golf, tennis and pickleball, they are already planning to have an Original Penguin sports store in the near future.

“The sports store will just carry golf, tennis and pickleball. But that is going to happen one or two years from now,” said Lee.

For more than six decades, Original Penguin Golf by Munsingwear, a division of Perry Ellis International, has been a guiding force for golf masters, leisure enthusiasts and sports aficionados, instilling the spirit of being in the zone and primed for the greens through its latest golf collection.

Bringing youthful exuberance and a defined yet subtle retro touch to the American classics, the collection breathes enthusiasm into pro golfers and hobbyists alike with designs taken from the brand’s 70s and 80s archives.

These have been re-worked with modern fabrications for a more comfortable fith that complements the needs of the modern sportsman, including asome of the re-interpreted styles seen on Aussie ace and chief endorser Cameron Smith, the 150th Open champion, further underscoring the collection’s testament to golfing excellence.

As the namesake bird-adorned brand continues to stand as a symbol of authenticity and individuality, Original Penguin provides cool, confident and contemporary styles with the newest range granting golfers unrestricted freedom of movement on and off the course.

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