As temperatures rise in the Philippines, people are becoming increasingly aware that summer is fast approaching – if not already upon us. If there’s one thing that people love doing in the summer, it’s going to the beach to cool off and show off their summer bodies.
During this time, people flock to shopping malls to find the ideal swimwear to flatter their body shapes. Since body positivity and inclusivity have become significant social movements across the globe, beach bums don’t have to go to extreme lengths to get fit just for the season.
Sassa, a renowned women’s brand offering swimwear, activewear, and underwear, recently released its summer collection. It features vibrant patterns, flattering silhouettes, and comfortable fabrics in all shapes and sizes. Moreover, Sassa named their newest ambassadress, who embodies a modern woman in her actions and mindset, Binibining Pilipinas Intercontinental 2022 Gabrielle Camille Celada Basiano.
The beauty queen, who also goes by Gabby, shared the brand approached her to be their ambassador earlier. However, she couldn’t commit herself to the responsibility because of her bid for the pageant.
Now that she’s available and has taken home a title, Gabby is grateful that Sassa’s offer still stands.
“As the newest Sassa Girl, I am honored to represent the brand because I truly believe in its promise of uplifting women’s self-confidence and their power to succeed despite personal critics. The swimsuits and activewear not only look great but also serve as a source of willpower,” she said during the Sassa launch party at Sequoia Hotel Manila Bay last March 20, Monday.
She added that as the newest Sassa Girl, Gabby aims to inspire women across the globe to love themselves for who they are.
Gabby’s appointment as Sassa’s newest ambassador is ideal for the beauty queen because it coincides with her values and visions. She’s also a mental health advocate on a mission to empower those around her.
“With the help of Sassa giving different styles, different colors for different body types and skin colors, I think it’s one way of boosting one’s self-confidence na rin,” she said.
Another thing Gabby loves about Sassa is how easy it is to style depending on women’s moods. For instance, they can pair the accentuated or printed pieces with a skirt if they prefer to wear something chic. But when they feel uncomfortable showing skin, Sassa also has activewear and swimwear they can mix and match to create the perfect look where they’re most comfortable.
Whether customers are looking for a conservative look, a waist-accentuating piece, or a classic swimsuit they can wear season after season, Sassa has something to offer.
“At Sassa, we are committed to evolving with each new generation. We not only release new styles in line with fashion trends but also explore the social terrain of modern women living in the Philippines. Our aim is to help every woman fulfill their self-expression and style preferences as they become the best version of themselves,” said Raiza Limpiada, Marketing Manager of Sassa.
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