The Bank of the Philippine Islands (BPI) continues to prove its mettle as it scored 3 golds and 1 silver in the recent 2022 Marketing-Interactive, which awards Marketing Excellence Awards.
Affirming its position as a trusted banking leader in the country, BPI bagged Gold for Excellence in Personalisation Marketing, Gold for Excellence in Data-Driven Marketing & Consumer Insights, Gold for Excellence in Viral Marketing, and Silver for Excellence in Content Marketing. Last 2021, the bank won Bronze for Data-Driven Marketing.
Marketing-Interactive, which awards the best Advertising, Marketing, and Media Intelligence initiatives across Southeast Asia, gave the recognitions during what is only the second annual edition of Marketing Excellence Awards in the Philippines. The awards program acknowledges the Philippines’ outstanding marketing campaigns chosen by senior industry experts from reputable brands.
For BPI Chief Customer and Marketing Officer Cathy Santamaria, the bank has worked hard in reinventing itself throughout the years, and it is precisely foresight, ability to adapt, and culture of customer obsession that have allowed BPI to thrive in these changing times. The awards are proof that BPI’s customer-centered approach is working at evolving this 171-year-old brand.
BPI is not talking like a bank anymore, the CCMO says. We are changing the way we do things as we continue to put our customers at the core of everything we do, which we aim to bring out more in all our upcoming campaigns, she adds.
The bank recently launched two big campaigns: Love the Life You Live with celebrities Iya Villania, Drew Arellano, and their son, Primo; and Sustainability with Bea Alonzo.
The latest campaign is driven by the bank’s goal to make it easy for their customers, and to help them prosper in the space, activities, or projects that they love. The Love the Life You Live campaign highlights how BPI has been a reliable partner to Filipinos from their small steps to big goals. Drew and Iya, long-time BPI clients, share their story which captures how the financial solutions offered by the bank allow their customers to love the life they live.
#BPISustainableWithYou with Bea Alonzo is the bank’s push to champion sustainability and create a livable Philippines for future generations. Sustainability and responsible banking have always been a top priority at BPI, and this campaign shows how even BPI customers can help make a better Philippines in simple ways, even in their everyday banking transactions.
Doubling down on digitalization to make banking easier for their customers, and hyper personalization to foster a ‘customer of one’ brand of service, BPI strives to create types of content that are relevant and suited to their customers’ specific interests and needs.
Despite being around for almost two centuries, BPI aspires to remain at the forefront of banking by staying attuned to the needs of their clients and helping them love the life they live, today and tomorrow.
