Lacoste launches two standalone spaces for its underwear product category in Rustan’s Makati and Rustan’s Shangri-la. To celebrate this, shoppers will receive a special travel organizer with a minimum single receipt purchase of P10,000 at Lacoste Underwear stores until tomorrow, December 25.
Classic, timeless, iconic. All three are words often used to describe Lacoste. Each item of clothing on their shelves are unmistakably Lacoste, with its signature crocodile logo instantly recognizable and still highly covetable decades after its founding, from the quintessential polo shirt, down to the preppy accessories and even its underwear line, which was first introduced back in 1966 and is still an important touchpoint for the brand today.
Over the decades, Lacoste underwear has reinvented itself, readapting to more modern materials that are in tune with the times while retaining its main priorities of comfort and freedom of movement. Earlier in 2022, the brand announced actor and musician K.J. Apa as the new face of the Crocodile brand who will mainly front the Underwear product category for a two-year period.
