PLDT Enterprise, known for its innovative digital technology and business solutions, re-affirms its partnership with the Philippine Franchise Association, which is striving to make the country the fifth largest franchise market in the world, as it co-presents Franchise Asia Philippines 2022, Asia’s biggest franchise show. Signing the agreement are (from left) PLDT Enterprise retail industry business consultant Jerry Dy, PFA chairman Sherill Ramos Quintana, PLDT Enterprise corporate relations management head for small and medium business Armie Sason and PFA president Sam Christopher Lim. Franchise Asia Philippines 2022 with the theme Live.Love.Franchise. staged its highly successful international virtual conference on Sept. 20 to 22 and will hold its onsite international franchise expo at the SMX Convention Center-Manila on Oct. 14 to 16 this year.