Shoppers troop to SM malls with more relaxed community restrictions. The strong performance of retail in the first half not only speaks of the resilience of consumption in the Philippines despite economic headwinds. This also gives insight to the Filipino consumer and what’s unique about the retail landscape in the country. The SM Store executive vice president for operations and sales support Dhinno Tiu says retail spaces, particularly malls, will always be the go-to community spaces for Filipino shoppers.