South Korean girl group 2NE1 has officially reunited on Sunday at the Coachella Valley Music and Arts Festival in the United States. It was the band’s first performance since disbanding six years ago.
At the festival’s main stage, Minzy, Bom, and Dara (more popularly known by Filipino fans as Sandara Park) joined leader CL in performing the band’s 2011 hit “I Am The Best.”
Clips of the performance flooded several social media platforms and landed on Philippine’s trending list.
Meanwhile, after a COVID-induced hiatus, Coachella Valley businesses are flourishing with the return of one of music’s most-touted events, a boon for the region that counts festivals as key to its economic engine.
With just a little over 90,000 residents, Indio’s motto is “The City of Festivals,” events that make it at least $3 million in direct revenue alone, according to municipal figures, which includes ticket-sharing dollars and transient occupancy taxes from campers.
The benefit to businesses from liquor stores to hotels to gas stations took that figure soaring even higher — until the pandemic stymied live performance and put Coachella on indefinite hiatus.
This year, the festival’s giving 1970s vibes with bell-bottom silhouettes of yore, along with bursts of neon and glitter adding sheen to the Empire Polo Club grounds where the stages spring up each year.
