The tourism industry is confident that 2022 is the year of travel. After two years of pandemic-induced lockdowns, Filipinos are beginning to pack their bags again for leisure trips.
Taking advantage of the renewed hope towards tourism recovery, leading travel and leisure e-commerce platform Klook continues to break boundaries by making consumer travel more meaningful and enjoyable with its new identity.
The company has recently launched “Your World Of Joy” to play on joyful moments at the core of travel.
“As we enter a new era of travel, this rebrand is our commitment to bring joy back to our customers who have missed the magic of traveling and be their go-to travel and leisure app at home or abroad,” said Eric Gnock Fah, Chief Operating Officer and Co-founder of Klook.
The company has distilled the main pain points of what consumers need and want today, and it’s providing experiences that truly incite joy. Klook has shifted gears to focus on domestic travel with the best prices guaranteed for local theme parks, water parks, and zoos. This includes new product offerings such as hotels, resorts, and F&B vouchers—completely bookable through the app.
Customers can experience Klook across three categories – play, stay, and move. The latest offers include hotels and staycations, car rentals, attraction passes, and services, including COVID-19 testing and travel-related insurance—all designed and created for the convenience and enjoyment of modern travelers.
While domestic remains the brand’s focus, cross-border travel is also on Klook’s radar. With the reopening of different borders, outbound travel from the Philippines is slowly becoming a reality.
With this, Singapore has opened its borders to Philippine passport holders, and Klook also has been gearing up with new improvements to make the travel experience more seamless and convenient such as hotel options with Klook exclusive deals, enhanced attractions experience, and complete Singapore food trip guide.
Kicking off the rebrand in the Philippines is Klook’s very first hybrid event with a virtual and on-ground launch event on March 4. Key influencers, media partners, merchants, and brand partners basked in the celebration of Klook’s new rebrand and bright new future.
“We are hopeful that travel in the Philippines and across the world will return in full force soon. The rebrand is our commitment to inspire and enable more moments of joy, as we reimagine the way we travel in this new environment,” concluded Michelle Ho, General Manager of Klook Philippines.
