Independent agency GIGIL Philippines was off to a roaring start as it brought home three golds and one silver at the 2021 Marketing Excellence Awards.
Gigil’s tactical promo campaign for Seasons Juices and Fruits Philippines gave the agency the three golds while its effort for Allianz PNB Live secured the silver trophy.
“More than creative awards, this recognition gratifies us, knowing that with our ideas, we’ve helped boost our clients’ businesses,” said Jake Yrastorza, Managing Partner of GIGIL.
The tactical promo campaign for Seasons, entitled “Cash Prizes Araw-Araw Base sa Sikat ng Araw and Plantation Pachinko,” topped three categories, namely Excellence in Communication/Public Relations, Excellence in Event Marketing, and Excellence in Gamification.
Gigil was also nominated for the category Excellence in Response to COVID-19.
The campaign hauled a 66 percent increase in sales in 2021 for Seasons.
On the other hand, Allianz PNB Life’s “Project Sustainable Future” snatched a silver for Excellence in Brand Awareness/Strategy.
“‘No Filter,’ which came out in June 2021, was an important part of 2021’s marketing campaigns and brand building, alongside CSR via Ride Safe, our endorser Alyssa Valdez, and our Distribution’s Department’s sales efforts. ‘No Filter’ helped contribute to the recall and branding of Allianz PNB Life and the company enjoyed a rise in ranking from 8 in Q3 2020 to 4 in Q3 2021 for new business annual premium equivalent, according to the Insurance Commission,” said Allianz Chief Marketing Officer Gino Riola.
