Pokémon Co., Ltd. recently announced the exciting tie up with ITZY, a five-member girl group affiliated with JYP Entertainment.
As a first step in the collaboration, a new commercial featuring ITZY as well as a making-of video, and a TikTok video will be released on February 9 (Wednesday) for the Nintendo Switch game “Pokémon LEGENDS Arceus,” which will went on sale on January 28, 2022.
In this inaugural collaboration between Pokémon and KPOP artist, ITZY, the girl group will appear in different promotional materials and events related to the Nintendo Switch game “Pokémon LEGENDS Arceus,” the downloadable game “Pokémon UNITE,” and the trading card game “Pokémon Card Game.” In addition, ITZY’s hit song “WANNABE,” which has garnered over 400 million views on YouTube, has been chosen as the tie-up song.
Since Pokémon is a long-time favorite of ITZY members, the new collaborative project was warmly welcomed by the group.
In an interview, ITZY members shared their fun and wonderful memories with Pokémon. Yeaji said, “I’ve been told a few times that I look like Eevee. It made me happy because Eevee is one of my favorite Pokémon!” Remembering her childhood, Leah shared, “when I was a kid, I would always watch Pokémon in front of the TV every morning. It was my routine each day!” For Luijin, she revealed that “when I was playing games as a child, my parents got upset with me because I was playing too much for fun!”
Asked about their favorite Pokémon, Leah answered, “I used to like Kabigon, but I fell in love with Eevee during this shoot… (laughs)” For Chae-ryong, “my favorite Pokémon is Eevee! I think it’s beautiful with its sparkling eyes!
On the Pokémon collaboration project, Yeaji said, “I was happy to hear that I could work with Pokémon, which is known by many people and which I have loved since I was a child.”
For Chae-ryong, she said, “I’m very happy to be working on Pokémon! I’ve been watching it since I was a kid, so I feel nostalgic and honored at the same time!” YoonA exclaimed, “I’m really happy that we decided to tie up with Pokémon. Please give me much anticipation and love for the future with my very, very favorite Pokémon and their friends!”
ITZY is a five-member girl group from JYP Entertainment that debuted on February 12, 2019. The group’s first full-length album, “Crazy in Love,” was released on September 24, 2021. “IN LOVE” ranked at No. 11 on the Billboard 200, the main U.S. Billboard chart, their highest ranking, and charted for two consecutive weeks. It also climbed to #12 on the Artist 100 chart, proving its rising global popularity.
Meanwhile, Pokémon Co., Ltd is working to make “Pokémon” enjoyable for many people across countries and regions through games, animations, and card games.
Pokémon LEGENDS Arceus is a fusion of “action” and “RPG” that challenges the expression of the new “Pokémon” series.
Here are some exciting updates:
The Jade Region, a Stage for Adventure and Magnificent Nature
The adventure takes place in the Jade Region, a time long before “Pokemon Diamond Pearl”. In the center of the Jade Region rises Mount Tengan, surrounded by several regions with different environments. Each region has its own unique nature, and each has a different ecosystem of Pokémon.A new “Pokémon” series like you’ve never experienced before
Pokémon battles unfold in a vast field, where trainers can capture Pokémon using action and enjoy a different kind of strategy with the addition of new elements and people, and Pokémon that can be met for the first time in this land. This is a completely new experience for those who have never played the “Pokémon” series before, as well as for those who have been playing for a long time.
For more information, please go to the official website: https://tcg.pokemon.com/en-us/
