The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this, brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space.
1. Johnson & Johnson wins big during big sales
Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.”
2. vivo surpassed target sales with exclusive launches
vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said, “Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.”
3. Crocs won customers with curated pages during campaigns
Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.”
4. SM Online boosted sales after first-ever Super Brand Day
In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020. Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.
5. NIVEA tapped into a new target market through new initiatives
Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”
Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.
