Media giant ABS-CBN won the hearts of viewers nationwide in April as it offered values-laden and relevant news stories, hitting an average audience share of 46 percent, or a 16-point wide lead against GMA’s 30 percent, according to data from Kantar Media.
FPJ’s Ang Probinsyano (38.5 percent) is still on the top spot of most-watched programs nationwide, followed by the reality competition series World of Dance Philippines (32.6 percent) that ended its run on Philippine TV strongly.
The Angel Locsin-led primetime series The General’s Daughter (31.3 percent) snagged the third spot with its action-packed episodes every night, while Search for the Idol Philippines (29.5 percent) made a huge splash with its debut, soaring instantly at number four.
TV Patrol (28.3 percent) remained as the choice newscast of Filipinos, rounding out the top five. Meanwhile, Kadenang Ginto (25.3 percent) shot to number seven, continuing to be the most-watched afternoon show nationwide that also consistently trends online. The other programs that make up the list are Halik (25 percent), which also recently held its finale, Maalaala Mo Kaya (24.5 percent), and Dreamscape’s newest weekend program, Hiwaga ng Kambat (23.5 percent).
With the consistent strong performance of Kadenang Ginto every afternoon, ABS-CBN’s afternoon block (3:00 p.m. to 6:00 p.m.) average audience share shot up to 51 percent, or 22 points higher than GMA’s 29 percent. This is the first time this year that ABS-CBN’s afternoon average audience share breached 50 percent.
Likewise, ABS-CBN won again in the primetime block (6:00 p.m. to 12:00 mn) where it garnered an average audience share of 48 percent, beating GMA’s 31 percent as most of its primetime shows dominated the most watched programs list. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The network also still remained supreme in the morning block (6:00 a.m. to 12:00 nn), where it got 35 percent, versus GMA’s 29 percent and in the noontime block (12:00 nn to 3:00 p.m.), where the network recorded 47 percent, compared to GMA’s 29 percent.
ABS-CBN also continued to conquer viewership in Metro Manila and Mega Manila. The Kapamilya network recorded an average audience share of 44 percent, or 22 points higher than GMA’s 22 percent in Metro Manila, while in the Mega Manila area, the Kapamilya network earned 38 percent, compared to GMA’s 29 percent.
Moreover, ABS-CBN remained unbeatable in Total Luzon where it registered 41 percent, beating GMA’s 33 percent; in Total Visayas where it earned the widest lead with 55 percent or 32 points higher, versus GMA’s 23 percent; and in Total Mindanao where it clinched 54 percent, beating GMA’s 27 percent.
Global audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
