The BSU Strawberry Farm attracts crowds of pickers, one of the frequently visited sites in Benguet. Strawberry picking is a seasonal boost for the town of La Trinidad which expects at least 50,000 visitors throughout the Holy Week. The thriving Tourism industry benefits 180 pasalubong shops, 75 other shops, 117 wine and jam processors, over 400 farmers, 250 ice cream and ambulant vendors, parking facilities and thousands of transportation service units, among others.
