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Wednesday, November 27, 2024

OPPO secures 24% PH market share in last quarter of ‘18

The year 2019 marks the 5th year of OPPO’s entry to the Philippine market. 

F1 in the F Series was OPPO’s first model launching in Philippines back in 2016. As of today, OPPO’s F Series has accumulated over 2 million users. 

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Based on dealers’ weekly reports, every F series model is the number one selling model within its price range in MX, Abenson, and other dealers. The F series is indeed one of the most popular smartphone models chosen by our Filipino users. 

This is particularly notable since 2018 saw continuous decline in global smartphone market sales. IDC data suggests that total global smartphone shipments dropped by 4.1% YoY.

OPPO secures 24% PH market share in last quarter of ‘18
The F11 Pro also comes equipped with a 6.5-inch full HD+ screen, featuring a screen-to-body ratio of 90.9%.

 However, despite an overall sluggish market in 2018, OPPO bucked this trend and maintained steady growth, seeing fast-paced development in the international market. According to data from Canalys, OPPO's global shipments increased by nearly 38.6% YoY in Q4, 2018.

Locally, according to a recent data released by Canalys this February 2019, OPPO has secured 24% market share as of Q4 2018. OPPO today is one of the top smartphone choices for Filipino consumers. 

To continuously grow the portfolio and the business, OPPO is starting 2019 strong as it launches the new OPPO F11 Pro. 

 “We’re very positive that despite the ongoing struggle faced by the global smartphone market, we can surpass this. We always stay grounded with our market’s need when it comes to developing our sales and marketing strategies. As a brand, OPPO’s mandate is to provide the highest quality of products at the best possible price,” shares Zen Han, Vice President of Channel Sales, OPPO Philippines. 

The F11 series is equipped with a 48 MP image sensor and F1.79 large aperture together with a 6P lens, the camera can sense more light when shooting in low light conditions, ensuring more details are captured. 

The F11 Pro also comes equipped with a 6.5-inch full HD+ screen, featuring a screen-to-body ratio of 90.9%. In particular, the F11 Pro features a hidden front camera module to free up space for its full screen display. 

OPPO secures 24% PH market share in last quarter of ‘18
Get the OPPO F11 Pro for only P18,990

Ultimately, the F11 series also succeeds in upgrading the overall user experience. The F11 series comes equipped with a 4,000mAh battery which is 500 mAh higher than the previous F series smartphone. The brand new VOOC 3.0 flash charging technology is further improved to shorten charging time by 20 minutes. This means the F11 series can be charged within 80 minutes. 

With the OPPO F11 Pro’s features, it surely is irresistible given its great price of P18,990. Pre-orders starts on March 28 with a free rock space MUSE Bluetooth speaker which is worth P2,499 It will be available for claiming at all OPPO stores and authorized dealers nationwide starting April 6, and it comes with a free screen warranty if claimed within the day. 

OPPO is even making it even more accessible through Home Credit, where customers can pre-order the F11 Pro at 0% interest, with 9 months and 12 months to pay. Customers can also avail the product with no cash-out, at 0% interest and 12 months to pay with BDO and Metrobank as well. 

The OPPO F11 Pro will also be available under Globe via Plan 1499 with no cash out, and Smart exclusive Plan 1099.

Head on to the nearest OPPO store and be one of the first to take brilliant portraits with the F11 Pro! For more information, please visit https://www.oppo.com/ph/.

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