Like in January, the Kapamilya Network swept nine out of the top ten most watched shows nationwide with FPJ’s Ang Probinsyano leading the list with 42.3 percent according to Kantar Media.
It is followed by TV Patrol (31.3 percent), which brought pertinent news stories. Meanwhile, World of Dance Philippines (31.3 percent) also continued its reign as the country’s most watched weekend program as it featured its Duels round.
The General’s Daughter (30.6 percent), also continued to keep viewers on the edge of their seats, while Maalaala Mo Kaya’s (25.1 percent) heartwarming and values-laden life stories attracted weekend viewers.
The relevant episodes of Home Sweetie Home Walang Kapares (22.9 percent) and Wansapanataym (22.7 percent) for February continued to captivate viewers, while the thrilling episodes of late night favorite Halik (22.3 percent) had viewers glued on their screens. On the other hand, Rated K Handa Na Ba Kayo (21.6 percent) entered the top 10 for the first time this 2019.
These numbers put ABS-CBN as the undisputed network of choice nationwide by most Filipino viewers. In February, it registered an average audience share of 45 percent, or 15 points higher than GMA’s 30 percent, also based on data from Kantar Media.
ABS-CBN also sustained its lead in Metro Manila and Mega Manila. The Kapamilya network dominated in Metro Manila where it scored 43 percent, or 20 points higher than GMA’s 23 percent. ABS-CBN likewise led in Mega Manila where it registered 36 percent, beating GMA’s 29 percent. Likewise, ABS-CBN sustained its lead in Total Luzon where it got 40 percent over GMA’s 32 percent; in Total Visayas with 55 percent over GMA’s 24 percent; and in Total Mindanao with 55 percent versus GMA’s 26 percent.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
Once again, ABS-CBN won across all time blocks, particularly in primetime where it earned an average audience share of 50 percent, or 20 points higher than GMA’s 30 percent. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments to reach more consumers effectively.
The Kapamilya network was also successful in conquering the morning block (6:00 a.m. to. 12:00 nn) with an average audience share of 37 percent, compared to GMA’s 26 percent; in the noontime block (12:00 nn to 3:00 p.m.) with 44 percent, versus GMA’s 30 percent; and in the afternoon block (3:00 p.m. to 6:00 p.m.) with 46 percent, beating GMA’s 32 percent.
