GMA Network kept its dominance in the nationwide television ratings competition based on the latest data from industry’s widely-trusted ratings service provider, Nielsen TV Audience Measurement.
From Aug.1 to 31 (with Aug. 26 to 31 based on overnight data), the media network registered an average total day people audience share of 42.6 percent in the National Urban Television Audience Measurement (NUTAM), beating ABS-CBN’s 36.2 percent.
Viewers continued to prefer GMA more than its rival network as the Network widened its lead anew across all day parts. In the morning block, GMA garnered 38.9 percent people audience share versus ABS-CBN’s 34.2 percent.
GMA’s biggest lead was in the afternoon block as it tallied a 44.3 percent audience share, which toppled ABS-CBN’s 34.9 percent.
Continuing well in the evening block, GMA posted an average of 43 percent as against ABS-CBN’s 37.9 percent.
The Kapuso Network also remained as the ratings frontrunner in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
GMA recorded an average total day people audience share of 48 percent in Urban Luzon, while ABS-CBN only managed to get 30.2 percent.
With official data from August 1 to 25, the Kapuso Network gained an average total day people audience share of 49.4 percent in Mega Manila which was way ahead of competition’s 27.7 percent.
In NUTAM’s list of top-rating programs, GMA bagged 7 spots out of the top 10 with Kapuso Mo, Jessica Soho (KMJS) still reigning as the most watched GMA program, followed by Kambal, Karibal, Pepito Manaloto, 24 Oras, Victor Magtanggol, Onanay, and Magpakailanman.
Completing the Network’s list of ratings drivers for August were The Clash, Daig Kayo ng Lola Ko, Amazing Earth, Inday Will Always Love You, 24 Oras Weekend, Wowowin, Imbestigador, Eat Bulaga, Sunday Pinasaya, and Kapuso Movie Night.
GMA Network likewise dominated the list of top programs in Urban Luzon by taking 9 out of 10 spots while GMA swept Mega Manila’s top 10 list.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2018, Nielsen TV Audience Measurement’s client pool covers a total of 34 clients/subscribers consisting of 8 local TV networks including ABS-CBN, TV5, Aksyon TV, CNN Philippines, and Viva Communications Inc., among others; 3 regional clients; 2 blocktimers; and 21 agencies (17 media agencies, 3 consulting agencies, 1 digital agency).
