Filipino actress Jennylyn Mercado proves one does not have to conform to traditional definitions and standards of beauty. At 31, she says authenticity trumps unrealistic beauty expectations.
“In my own journey, what I’m aspiring now is to be real. And in that sense, we must be fearless,” shares Mercado.
And it was her individuality that earned her the title as the new brand ambassador of global makeup brand Max Factor.
“She’s beautiful inside and out, and this is because she is unburdened by the expectations of others. She lives by her own rules and leads life with such focus and gratitude,” says Rustan Marketing Corporation president Anton Huang.
“I feel honored, surprised, and happy to be chosen as the brand ambassador of a global makeup brand. I’m very grateful for this opportunity to share my story, serve as an inspiration, and help other women discover their most beautiful self,” beams Mercado.
Mercado stars in the YOU X MAX FACTOR campaign, which conveys the message to move away from unrealistic standards of beauty and find muses in real women such as Jennylyn Mercado.
Through this empowering movement, Max Factor Philippines not only brings to light the diverse beauties of women across ages, countries, and cultures, but also celebrates their beautiful journeys.
“For us, real beauty starts from within, and that there is no one way to describe it. As we go through our life experiences, both the struggles and the triumphs, our true beauty becomes uniquely defined. We are all beautiful in our own right and we should proudly put our best face forward in everything we do,” says Audrey Canta, Division Manager.
Max Factor is available in leading department stores nationwide.“‹
