Film and television actress Bea Alonzo proves that her star shines bright even in a pool of equally talented and beautiful celebrities. An image of a modern, independent, and passionate woman, she has been chosen as the new face of local jewelry brand F&C.
F&C, which has been creating precious jewels and heirlooms for generations of families and women, is celebrating its 45 years in the business this year.
“We’re all so very proud to be celebrating our 45 years. It hasn’t been easy, but it’s been a beautiful and fruitful journey,” says F&C executive vice president for sales and operations Marjorie Florete.
She continues, “And as we move forward into the next decade and the next chapter of F&C, we’re excited to have Bea Alonzo join us. She’s the epitome of the modern woman, and she embodies all the enduring qualities and virtues of F&C.”
According to the jewelry brand, Alonzo continues to be an inspiration to women across the country—not only for her impressive talent but her gracious heart.
“It feels great to be part of F&C and their 45 years legacy in the jewelry industry. I’m looking forward to my future collaborations with them,” beams Alonzo.
When it comes to elevating her everyday ensembles, Alonzo prefers to go for stylish yet subtle statements. Her must-haves are a pair of diamond earrings “which can totally transform an outfit,” diamond rings, and gold necklaces.
“It lends just that perfect touch of shimmer and luxury. Just putting them on immediately makes you feel more sophisticated!” she enthuses.
F&C Jewelry was established in 1973 by Susan Caperonce Florete, together with her spouse Marcelino M. Florete, Jr. Their children, Marissa Florete-Gorriceta, Marjorie Florete, Marcelino Florete III, and Mary Christine Florete, furthered the family legacy and took the company to a new level with their exciting vision.
“We take great efforts to fuse together quality gems and precious metals to create exemplary pieces that have timeless appeal. We commit to good quality and create innovative designs that will be relevant for future generations to come,” shares executive vice president for marketing and merchandising Marissa Florete.
F&C has branches located at SM Stores and Glorietta.
