By Clay Moreno
Primetime’s newest superhero series, Victor Magtanggol, didn’t just make its presence felt online, it also made a strong debut on July 30 by becoming the second most watch program nationwide.
Based on the latest data from Nielsen TV Audience Measurement (with July 22 to 31 based on overnight data), the Alden Richard-starrer series placed second to the award-winning news magazine program Kapuso Mo, Jessica Soho (KMJS) in the list of top programs in the National Urban Television Audience Measurement (NUTAM).
More GMA shows also made it to the list including Magpakailanman, 24 Oras, Lip Sync Battle Philippines, Pepito Manaloto, Kambal, Karibal, Daig Kayo ng Lola Ko, and The Clash.
Completing the list were The Cure, Amazing Earth, Inday Will Always Love You, 24 Oras Weekend, Wowowin, Imbestigador, You’re My Destiny, Tadhana, Sunday Pinasaya, Eat Bulaga, and Contessa.
With its programs’ impressive performance in the numbers game, GMA Network was able to retain and even widened its lead against competition for the month of July.
GMA garnered an average total day people audience share of 41.8 percent in the NUTAM, beating ABS-CBN’s 36.7 percent. The network’s outstanding nationwide ratings performance was a result of its continued leadership across all dayparts, including the primetime block.
The Kapuso Network also maintained its dominance in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
GMA recorded an average total day people audience share of 46.1 percent in Urban Luzon, which toppled ABS-CBN’s 31.3 percent. Kapuso shows took 23 spots out of its top 30 programs list.
Similarly in Mega Manila (with official data from July 1 to 21), the Network ruled competition with an average total day people audience share of 47.2 percentversus ABS-CBN’s 29.5 percent.
Notably, the Kapuso Network took the lion’s share in Mega Manila’s top-rating programs with 25 spots out of the top 30 list belonging to GMA.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2018, Nielsen TV Audience Measurement’s client pool covers a total of 34 clients/subscribers consisting of 8 local TV networks including ABS-CBN, TV5, Aksyon TV, CNN Philippines, and Viva Communications Inc., among others; 3 regional clients; 2 blocktimers; and 21 agencies (17 media agencies, 3 consulting agencies, 1 digital agency).
