The Philippine Franchise Association, in pursuit of intensified efforts to help bring Philippine franchise brands to international markets and promote Franchise Asia Philippines 2018 to prospective international exhibitors and visitors, participates in the Myanmar International Franchise Expo and Conference 2018 at Tatmadaw Hall in Yangon City, Myanmar. Shown are (from left) Mohd Zahiruddin Nordin, trade commissioner at Matrade-Myanmar; Troy Franklin, chief operating officer of World Franchise Associates; PFA chairman emeritus Samie Lim; KC Leong, general manager of ALT Exhibitions; Daw Naw Mutakapaw, deputy director general of the Myanmar Trade Promotion Organization; Michelle Ha, director of ALT Exhibition; and U Naing Lin, vice president of Myanmar Retailers Association.