Japanese global apparel retailer Uniqlo launches its second collection in collaboration with London-based fashion brand JW Anderson.
The 2018 Spring/Summer Uniqlo and JW Anderson collection for men and women is inspired by Britain’s Brighton Beach—celebrating the 1950s heydays of this popular summer attraction. This iconic location is renowned as a vibrant and colorful city that is full of contrasts.
The line highlights designer JW Anderson’s unique take on the Brighton culture, fusing quality fabrics with fabulous fit and functionality. Complementing the unisex designs that are basic to the range are items enabling casual mixing and layering for an array of styling alternatives.
“In the second collection of the collaboration, I’m looking for this idea of ‘British Summer,’ the idea of being on the Brighton beach,” said Jonathan Anderson, founder of JW Anderson. “Something which is very lightweight, very airy, with a lot of linen, and cotton that has a 1950s subcultural movement. With a little bit of ease and something which is quintessential.”
The collection includes vividly striped T-shirts and knit polos reminiscent of beachwear, as well as dresses, seersucker bomber jackets, flared skirts, and blouses with JW Anderson’s iconic ruffles and ribbons. T-shirts, knits, and bags with seagull prints whimsically celebrate the joy of British seaside life.
The range also incorporates work wear elements, such as 1950s-style denim jackets and tunic shirts inspired by traditional British police uniforms, as well as quintessentially JW Anderson touches like stripes and patchwork on shirts and skirts.
Pieces in the collection come in soft colors with a touch of sunburn, true blue, poppy red, white and beige, and sage green. The line also showcases celebrated JW Anderson additions such as plaid bright yellow and blue, inspired by playful multi-striping and picnic basket designs.
In keeping with the LifeWear commitment to quality, the range features shirts in soft, refreshing cotton linen made of top-quality extra fine cotton and a selection of items made from prestigious Kaihara denim from Japan.
The collection is available at Uniqlo stores in SM Megamall, SM Aura, SM Mall of Asia, and C3 Annex Bonifacio High Street.
