Generika Drugstore officials, namely (from left) financial controller Jim Bravo, chief operating officer Jay Ferrer, and national operations director Peewee de Vera receive three Silver Anvils and one Gold Anvil for the company's PR programs Gabay Generika (Generika›s rebranding campaign), Gabay Kalusugan (nationwide advocacy wellness campaign), #AkoAngGabay (internal culture change campaign), and the Generika Ayala Lifesavers Women's Volleyball Team during the 53rd Anvil Awards of the Public Relations Society of the Philippines.
